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Since the inception of NIKEiD several years ago, mass-market customization has become a relatively accepted phenomenon. In an attempt to bring affordably unique offerings, New Era is the latest big brand to join the mix with their New Era by You program. Just as you’d imagine, the iconic 59FIFTY is now open to customization as well as the entirely on trend snapback. Head over to NewEraByYou.com to start the design process.