DC Comics Unveils New Identity

Set to be unveiled across various products and media beginning in March 2012, the new DC logo will adapt to fit the distinctive brands, characters and marketable objects to which it will be applied. The logo is a component of the company’s aesthetic overhaul which includes the successful, albeit controversial New 52, a publishing initiative whereby the entire superhero line was relaunched with new #1 issues in an attempt to draw new readers. The old “DC Spin” logo was introduced in 2005 as a replacement for the classic “DC Bullet” that had been in place since the 1970s. The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.

Source: Comics Alliance