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Streething: New Balance – Japanese Ideas in an American Company

“New Balance: Japanese Ideas in an American Company,” from Streething, looks at the special relationship between envelope-pushing Japanese innovation and classic American style over at New Balance sneakers. The video includes riffs from Shigeyuki Kunii of mita Sneakers and Yoppy of realmadHECTIC on their ten-year MT580 collaboration, and a detailed examination of how New Balance Japan transforms footwear trends for their local market.

Date: Sep 12, 2011  /  Views: 854  /  Author: Jane'a Johnson
Category: Style  /  Tags: New balance, Footwear