Streething: New Balance - Japanese Ideas in an American Company

“New Balance: Japanese Ideas in an American Company,” from Streething, looks at the special relationship between envelope-pushing Japanese innovation and classic American style over at New Balance sneakers. The video includes riffs from Shigeyuki Kunii of mita Sneakers and Yoppy of realmadHECTIC on their ten-year MT580 collaboration, and a detailed examination of how New Balance Japan transforms footwear trends for their local market.

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