Reebok Reethym of Lite Tokyo Launch Party Recap

Geared towards its Asia Pacific demographic, Reebok launched its “Reethym of Lite” campaign last night in Tokyo. Featuring a star-studden lineup of guests and performers, the celebration was headed by Reebok Classics North American and Asia creative directors Swizz Beatz and VERBAL. The event featured over 1,000 guests, with a DJ set by Taku Takahashi, performances by Swizz Beatz and VERBAL, and Japanese group Trippple Nippples. Celebrity guests included NIGO, Sam Lee and Mademoiselle Yulia, which accounted for only a fraction amongst a who’s who of others. Take a look at the recap above!

Photography: HYPEBEAST

Read Full Article

What to Read Next

The Hundreds 2011 Fall Premium Riley & Johnson Mid
Nike Vault Zoom Kobe VI Anniversary Pack
MR PORTER 2011 Fall/Winter Catalog
Undefeated Billboard Project: Brent Rollins Ver. 27
Self Edge: Union Special 43200G Chainstitching Machine