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Reebok Reethym of Lite Campaign - Behind-the-Scenes

Offered up is a behind-the-scenes look into the making of Reebok’s “Reethym of Lite” campaign featuring VERBAL. Having made a strong push in the brand’s Classics lifestyle footwear category with the addition of Swizz Beatz and VERBAL as Creative Directors, this upcoming project should be another one of interest to sneakerheads and Reebok fans alike. Stay tuned for an in-depth look into “Reethym of Lite” and a recap of the launch event in Ebisu, Tokyo soon.

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