Nike defines basketball performance innovation with the introduction of LeBron James’ ninth signature shoe. A reflection of LeBron’s versatile style of play, the LeBron 9 integrates Flywire technology and Hyperfuse construction – a Nike Basketball first – in the upper for superior support, along with a combination of Max Air 180 and a Nike Zoom unit for comfortable and responsive cushioning. Standout elements include: engineered textile wings, Nike Pro Combat inspired padding in the inner collar, asymmetrical lacing, outrigger for lateral stability, and flex grooves in the outsole that bring the design to unrivaled levels of performance.
The shoe debuts October 15 in the United States in a limited edition “Cannon” colorway, with select college colorways launching beginning October 14, and the primary black/red/white colorway releasing October 25. For the first time ever, LeBron’s signature shoe will also be available on NIKEiD.com, beginning October 25 in China, Europe, Japan and the United States. The LeBron 9 will also be available in three limited time packs on NIKEiD.
As one last special integration, Nike has partnered with video game NBA 2K12 to integrate the LeBron 9. Beginning October 4 during NBA 2K12’s launch, the LeBron 9 will release in special colorways in the game in unison with key retailers. Additional LeBron 9 colorways will launch within the game at key moments throughout the year.