Nicola’s Pop Up Online Shop

After the temporary New York City pop-up store, Nicola Formichetti’s frantic expansion has largely been seen as inevitable with his creations gracing the virtual world with an online pop-up on September 28 at 9 p.m. GMT. The highly anticipated shop will be officially called “Nicola’s Pop Up Shop” and will launch along with MUGLER WOMEN’s Spring/Summer 2012 Collection. To make the launch more exciting, a set of promo shots by Japanese photographer Eisuke Negishi is presented here. The highly stylized range of photos can be viewed through Nicola’s Pop Up Shop as it features Dario, Prince and Nicola himself.