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Founded in Boston in 1906, New Balance is one of the oldest and most traditional footwear brands around. Their recent slew of successful collaborations and design concepts, however, has turned the label into a force to be reckoned with, even enticing the fickle demographic of Asia’s hipster market into endorsing them as a shoe of choice. New from the company comes a flashy attempt at becoming known as a full-fledged lifestyle accessory brand. Eschewing their usual designs for something completely different, New Balance has created three colorways of bright, boxy and durable nylon backpacks designed to boast a great deal of space without compromising fashion. Available September 9 at Sup Clothing.
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