Mishka for HBO “How To Make It In America”
In preparation for the upcoming season of HBO’s How to Make It In America, the network recently highlighted New York-based Mishka for a promotional bumper. Discussing their early frustrations, struggles and adventures in getting the streetwear brand off the ground, the video showcases candid interviews with co-owners Mikhail Bortnik and Greg Rivera as well as the label’s art director Mike Jones. HBO also tapped the counter-culture collective to design their own interpretation of the show’s theme and concept. The resulting tee, raglan and pullover hoodie design will be made available exclusively at Jack Threads for a limited time.