00:00:00 | Last 24 hours! Enjoy 25% Off Regular Priced Items | Use Code: SW25

KiD CuDi x Surface to Air - Mr. Rager

Something went wrong. Maybe the video source is incorrect.

Filmed by Surface to Air founder Jérémi Rozan, the French label together with Kid Cudi release this latest video dubbed “Mr. Rager.”  The brand recently worked with Cudi on a capsule collection of leather jackets for Fall/Winter 2011.  The video follows Scott Mescudi aka Kid Cudi fighting against a gang of fifty men all wearing the Kid Cudi x S2A collaboration jacket.  The song’s lyrical content deals with a few of the artist’s internal struggles that seem all too real with the conclusion of the video. 

What to Read Next

Stone Island 2011 Fall/Winter Liquid Reflective Jacket Video
Parra: The How Original Show @ HVW8 Art + Design Gallery
Nigel Cabourn Men's Short Down Puffa
Dunderdon x Timberland Boots
JR “Inside Out” Palestine & Israel