Enjoy 25% Off on All Selected T-shirts | Use Code: TEE25

Fred Perry "Laurel Wreath" 2011 Fall/Winter Collection

Fred Perry’s “Laurel Wreath” premium label turns over a new leaf with this season’s offerings. Starting with the branding of a 16-leaf Laurel has been exchanged for a 30-leaf Laurel to help promote the brand’s position as “clean and sharp with an edge.” Mod influences remain with a strong penchant for British flavor, right down to the UK-sourced materials. Tartan touches are of course a mainstay in the brand with the use of a 1960s Stewart check applied sparingly over jackets, shirts and knitwear.

What to Read Next

FACETASM Laced Coach Jacket
Streetsnaps: Coach Riggins
Branding the Throne: What Advertisers Could Gain From a Little Hip-Hop Hustle
Tobin Yelland x HUF Collection Interview
BEDWIN & THE HEARTBREAKERS Print T-Shirts