ROOK: Beginnings

Start-up brands come and go, even those with ambition and talent don’t always succeed. Smarts and a bit of luck go a long way, but there’s also much more that molds a successful brand. ROOK is headed by Jonathan Garcia and Joe King. The brand strives off hand-drawn graphics and mixing an eclectic palette of influences into their line. In the video above they speak about ROOK’s beginnings.

What to Read Next

Thom Browne 2011 Fall/Winter Suede Boots
SOPHNET. 2011 Fall/Winter Video Lookbook
Air Jordan 11 "Concord" Retro Preview
Nike Sportswear: Arsenal 125 "Forward Forward" Trailer featuring Spike Lee
Converse Chuck Taylor All Star N-Wool Hi