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Peter Gregson for Coca-Cola

In case you haven’t heard, Coca-Cola is doing everything it can to remind you that the historic soft drink is celebrating its 125th anniversary this year. Among the many larger names that have been commissioned to work with Coke in celebration, a sleeper hit has been the redesigns of Peter Gregson. A Serbian artist, Gregson referenced vintage Coca-Cola advertisements from the 1920s and 1930s to revive an old-school aesthetic while still staying true to Coke’s modern, bright red aluminum-plated image.

Source: HUH. Magazine

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