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New Era has created a series of fitted caps together with promoters Live Nation, dedicated to several of the promotional company’s biggest musical acts. Exclusive to New Era Japan, rappers Lil Wayne and Run-DMC are immortalized into black 59FIFTY caps featuring their signature logos. Rockers Mötley Crüe, AC/DC, Aerosmith, Kiss, Sex Pistols and Ozzy Osbourne also find themselves involved in the series via 9FIFTY snapback silhouettes.