Graffiti artist KIDULT has struck again on the streets of Paris. In a newly released video, he runs frantically around the city center tagging up KENZO department stores with the word “tag.” The campaign is a reaction to a graffiti-inspired, newly manufactured perfume by KENZO called Flower Tag. High-end luxury brands like Louis Vuitton and streetwear brands like Supreme—even graffiti art exhibits—have felt the wrath of KIDULT’s paint-filled extinguisher on their facades. It’s retribution for what he calls, the commercialization and commoditization of graffiti. And, from the looks of it, this graffiti anarchist isn’t done yet.