British goth-chic designer Gareth Pugh has recently teamed up with ABSOLUT MODE EDITION to participate in a redesign of the iconic ABSOLUT bottle. Having served as a blank canvas for the likes of Andy Warhol, Kurt Wenner and Spike Lee, the Swedish brand’s bottle serves doubly as a container and a piece of art, especially when designed as special limited editions. For his turn at the trademark spirit, Pugh chose to evoke the realm of fashion by creating a bottle with twelve facets and wrapping it in a midnight blue silk cloth embroidered band. Available exclusively at Harvey Nichols and Selfridges, the distinctive ABSOLUT model is sure to be a collector’s item for fashionistas and discerning drinkers alike.
Source: A Shaded View on Fashion