When streetwear brands find an effective business model, they tend to be smart enough to stick to it. Take Billionaire Boys Club, for example. Their SoHo store-exclusive “NYC” logo tee sold out incredibly quickly, garnering all kinds of attention from fans and haters alike in the process. Following up on that successful concept, BBC has recently unveiled an “LDN” print shirt in almost exactly the same design as their classic logo. Expectedly limited-edition, the shirt is available now through select Billionaire Boys Club stockists around the globe, such as Gorilli in Rotterdam.
Gorilli Concept Store
Photography: Karl Hab/HYPEBEAST