Billionaire Boys Club 2012 Spring/Summer Preview

Billionaire Boys Club introduced its new direction for 2012 at PROJECT this week. A bit more

1 of 8
2 of 8
3 of 8
4 of 8
5 of 8
6 of 8
7 of 8
8 of 8
Fashion
546 Hypes 0 Comments

Billionaire Boys Club introduced its new direction for 2012 at PROJECT this week. A bit more slimmed down (and toned down) from previous collections, the styles take on the collegiate aesthetic with a contemporary twist. Focused on quality production with reduced price points, the line features a wealth of solid designs, including plenty of distressed selvedge denim, chinos bearing classic astronaut embroidery, varsity jackets, fleece, check shirts, ties and just about everything else to complete a winning ensemble. Take a look above!

Photography: HYPEBEAST

Read Full Article

What to Read Next

Brent Faiyaz Fronts Billionaire Boys Club's Otherworldly 20th Anniversary Campaign
Fashion

Brent Faiyaz Fronts Billionaire Boys Club's Otherworldly 20th Anniversary Campaign

Flexing the space-inspired capsule alongside his label signee Tommy Richman.
By /
4,060 Hypes   3 Comments
Billionaire Boys Club Drops New York Yankees Capsule Collection
Fashion

Billionaire Boys Club Drops New York Yankees Capsule Collection

Continuing its partnership, just in time for baseball season.
By /
3,089 Hypes   1 Comments
Billionaire Boys Club EU Pre-Fall 2024 Digs Into the Sprit of Exploration
Fashion

Billionaire Boys Club EU Pre-Fall 2024 Digs Into the Sprit of Exploration

Fusing outdoor and casual styles.
By /
1,523 Hypes   0 Comments
Billionaire Boys Club Launches Lunar New Year Capsule
Fashion

Billionaire Boys Club Launches Lunar New Year Capsule

In celebration of the Year of the Dragon.
By /
3,885 Hypes   0 Comments
Shwood: Experiment No. 2 - Backcountry Nest
Design

Shwood: Experiment No. 2 - Backcountry Nest

Journey into the backwoods of Oregon with Eric Singer and crew to construct a community hideaway in
By /
187 Hypes   0 Comments
Sierra Designs + Apolis USA Project
Fashion

Sierra Designs + Apolis USA Project

With bleak job prospects facing a lot of the world’s population, American-based company Apolis
By /
168 Hypes   0 Comments
Lil Wayne featuring Jadakiss and Drake – It’s Good
Music

Lil Wayne featuring Jadakiss and Drake – It’s Good

It’s no secret that there’s been plenty of subliminal jabs going back and forth amongst our hip-hop
By /
131 Hypes   0 Comments
The Weeknd featuring Drake - The Zone (Ty Cody Dubstep Remix)
Music 

The Weeknd featuring Drake - The Zone (Ty Cody Dubstep Remix)

Ty Cody has been on the production grind for awhile, but not until recently the talented
By /
170 Hypes   0 Comments
Forza Motorsport 4: The Making of the Hockenheim Track
Entertainment

Forza Motorsport 4: The Making of the Hockenheim Track

Ever wonder how racing video game designers get every detail so accurately fleshed-out when you’re
By /
80 Hypes   0 Comments
John Romita Spider-Man #49 Cover Art Auction
Art

John Romita Spider-Man #49 Cover Art Auction

When one thinks of expensive auction items, fine art, exotic jewelry and rare editions of storied
By /
82 Hypes   0 Comments
TALWST - Colors (Produced by ILLANGELO)
Music 

TALWST - Colors (Produced by ILLANGELO)

Back in May, Canadian artist TALWST (pronounced “Tall Waist”) popped up on many of our radars
By /
115 Hypes   0 Comments
Terius Nash (The-Dream) - 1977 (Tracklist)
Music 

Terius Nash (The-Dream) - 1977 (Tracklist)

At the beginning of this month, The-Dream announced that he would be giving out a free 10-track
By /
72 Hypes   0 Comments
Streetsnaps: Ballistic Crispiness
Fashion

Streetsnaps: Ballistic Crispiness

Location: Wong Chuk Hang, Hong Kong
By /
351 Hypes   0 Comments
Herman Miller Eames Lounge Chair & Ottoman Asia Limited Edition
Design

Herman Miller Eames Lounge Chair & Ottoman Asia Limited Edition

From Zeeland, Michigan, the famous “Eames Lounge Chair and Ottoman” was born. Today, this
By /
421 Hypes   0 Comments
More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.