Trek x Hydro74 for Fabian Cancellara Madone 6.9 SSL
Trek has been an active proponent in pushing art through cycling. With a well-known relationship involving the likes of Shepard Fairey and Lance Armstrong, their newest artist-designed bike is the Fabian Cancellara Madone 6.9 SSL created by artist Hydro74. The bike, which will enjoy its debut during the 2011 Tour de France, embodies a theme inspired by Spartacus and the gladiators. A stunning visual creation referencing the ancient times of Greek warriors makes for a visual identity that falls in-line with Cancellara’s personality as a rider and physique. The bike will be available for custom order as of Friday, July 1 as part of Trek’s Project One custom bike program.