Nike Basketball recently opened the doors to a new pop-up shop located in the basketball hotbed of Harlem. The concept revolves around a large refrigerator and offers a good opportunity for shoppers to step out of the heat and into a cool and refreshing environment. As an added benefit, snow cones will be provided by The Lemon Ice King together with basketball gear from Nike. Aside from the lifestyle aspect, the space will serve as a launch pad for several marquee releases of the Hyperdunk 2011, Hyperfuse 2011, NIKEiD customization and the Air Force 1 White NYC Borough collection. The store will open Tuesday through Sunday, 11 a.m. to 7 p.m. during the course of the summer.
Nike Basketball Presents BLVD Ice
2490 Frederick Douglass Blvd.
New York City