MINI Goes Tumi Collaboration Project
Tumi is well known as a travel-oriented international lifestyle company, so it makes sense that they would choose to team up with an automobile brand – the ultimate in travel – in order to collaborate on a special project. The brand chose to work with a company just as high-quality yet quirky as Tumi: MINI Cooper. MINI Goes Tumi represents a step forward in branding and design. With infinite creativity, supreme craftsmanship and state of the art technology, MINI and Tumi have swathed a One Clubman and a Cooper S Clubman model in exclusive features including custom Tumi fabrics for the cars’ interiors. From silhouette to tires, grill to trunk lid, every detail is refined and outfitted with special Tumi-inspired paint jobs – Alpha (black) and Alpha Brave (hunter green), respectively. MINI Goes Tumi’s aim is to increase brand awareness and explore their potential in one of the most car-crazy markets in the world with an equal affinity for luxury products.