FOTT 2011 Spring/Summer Lookbook Videos Part 1
Russian retailer FOTT has unveiled a well-curated selection of pieces included in their 2011 spring/summer lookbook via a series of short videos. Scored to a laid-back jazz soundtrack, this first installation of FOTT’s cinematic catalog features garments and accessories from Band of Outsiders, Folk and Oliver Spencer. With the fashion business becoming so entrenched in the internet and social media as of late, it makes perfect sense for high-end, independent stores such as FOTT to choose to showcase their wares in the form of digital video. All of the pieces modeled in the short film are available now through Freizeit.