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Desiree Elyda for Primitive "Have A Yummy Summer" Video

Primitive welcomes another seasonal campaign with the steamy approach we’ve become so quickly acquainted with. This time around, the Encino staple features Desiree Elyda as its cover girl for a video shoot dubbed “Have A Yummy Summer.” Look for Primitive’s Summer 2011 line to drop this weekend in-store, with more insight and images into the campaign available here.

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