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Working with Dazed & Confused, Ben Sherman tracked down an assortment of young, successful Englishmen who have made New York their home. Selected for their individual style and creative merit, each of these Englishmen were given the freedom to pick items from the Ben Sherman Fall 2011 collection, to be worn in their own way and shot in their own neighborhoods, with the photos eventually becoming the Ben Sherman Fall 2011 campaign. All six individuals will be profiled in the September 2011 issue of Dazed & Confused, along with exclusive video content via Dazed Digital. For now, take a look below.