A.P.C. is no stranger to opening retail locations in its hometown of Paris. In fact, this newest opening at 23 Rue Royale marks the brand’s seventh store in the glamorous French capital city. We gave you a peek at the opening party a few days ago, but we now have even more images of the company’s most recently-minted space. Clearly unafraid of over-expansion, A.P.C.’s latest outpost is debatably its chicest and most exciting store yet. Designed by Laurent Deroo, the architect responsible for Dover Street Market in London and Icehouse in Hong Kong, the St. Honoré neighborhood store is stocked with A.P.C.’s full line of men’s and women’s collections as well as shoes, accessories and the brand’s collaborative clothing care line with Aesop. Definitely an impressive store with an emphasis on natural materials used in more modern configurations – classic meets contemporary: very A.P.C.
23 rue Royale