The French fashion brand A.P.C. opened its seventh store in Paris, 23 rue Royale, near la Madeleine. Few guest had the chance to admire the boutique designed by Laurent Deroo. Inside, the clean lines of the wooden structure epitomize the brand’s mind: simple but proficient. This new store offers all the products A.P.C.’s customers are used to now. Jean Touitou was, of course, here to unveil his new store. Note the presence of Pierre André Senizergues who came by to support the French brand. With seven stores in Paris, A.P.C. keeps growing and has now, maybe, one of its most beautiful boutique.
23 rue Royale
Photography: Karl Hab/HYPEBEAST