W Hotel’s Global Glam challenges designers to capture the modern lifestyle of three new trendy W Hotels through fashion. The designers will pay homage to the fusion of rural and urban lifestyles at the W Taipei, the free-spirited, bohemian culture of W Austin, and the medley of traditional and neoteric trends at the W Mexico City. Capturing diverse spheres of contemporary culture, Contego’s classic style, The Kipling, has been re-imagined with design influences from each Global Glam W Hotel. For W Taipei, sharp red frames play to the vibrancy of the Taiwanese city. The eclectic W Austin will be home to country-inspired woodgrain frames, and an eye-catching green twist on a classic tortoise design can be found at W Mexico City. The W Hotel-inspired Contego frames are available only at the W Hotels or online at Contegoeyewear.com starting this August, 2011.