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The Chosen Premiere by Nike 6.0

New from Nike 6.0 comes an extreme sports video entitled “The Chosen” as well as some fascinating behind-the-scenes insight from its star athletes and producers. According to director Lance Acord, the inspiration for the piece was the question: “How do we take these different riders and make them a part of a band – take what they do and put it on a stage?” The sport/art hybrid film emphasizes that self-expression can be achieved through many different channels including music, sports, painting, graffiti, cinematography and more. Definitely worth checking out!

Date: Jun 10, 2011  /  Views: 276  /  Author: Douglas Brundage
Category: Culture  /  Tags: Nike, Nike 6.0, Videos