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As one of the WTP’s major tournaments near, Sony is advertising their association with Wimbledon’s final with a remake of one of their previous commercials. Adapted to focus on an obvious tennis theme, the spot follows a massive flow of bouncing tennis balls. The Wimbledon finals will be filmed in 3D by Sony and subsequently shown on the BBC HD channel. An online tennis ball hunt is taking place across the internet with several prizes up for grabs including VIP tickets to the women’s final. More information can be seen here.
Source: Creative Review