Nike 1948 iPad App
Having recently revamped their conceptual store, East London’s 1948 have today launched a digitised version of their popular publication in the form of an iPad app. The software consists of a virtual magazine that offers an exclusive look into the world of London’s sport culture and of course, Nike Sportswear. The inaugural edition of the digital read is a double-header, including not only archived material from previous print releases but also new content that gives fans a sneak peek into some of 1948’s forthcoming projects, alongside interactive content from local artists, writers and filmmakers. The app is free of charge and can be downloaded here, with future editions to be released on a quarterly basis.