Shepard Fairey x Team RadioShack x Trek Madone 6.9 SSL Bike Video
Shepard Fairey and his creative agency Studio Number One teamed up with Trek in helping to design the upcoming Madone 6.9 SSL, set to be ridden by Team RadioShack throughout the 2011 Tour of California. The inspiration for the design came from RadioShack’s iconic color scheme and its electronics legacy to create something that ultimately conveyed energy, speed and mobility. Offered above is further insight into the project, with our interview available here. Enjoy!