SENSE: Tenderloin 2011 Spring/Summer Editorial
Tenderloin’s love for the American workwear styling really shines through in this latest editorial from SENSE magazine. Founders Kei Hemmi and Toru Nishiura started the brand over 10 years ago and have consistently produced quality items using high-grade Japanese materials without the need to stray too far from their original workwear designs. Despite the lack of promotion on their part, Tenderloin has still managed to garner a large group of followers from around the world. The editorial itself highlights the brand’s use of denim and over shirts alongside original print T-shirts and headwear.