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Nike Sportswear “Sport is Art” Collection

Embracing sports as a powerful art form, Nike Sportswear launches the Nike Sportswear Tee Collection presenting the most enticing pop culture elements, together with Nike’s iconic designs all on a T-shirt. In celebration of this innovative initiative, from May 17–26, the Nike Sportswear store in Causeway Bay, Hong Kong will be transformed into a pop art gallery showcasing 25 tees designed by the most sought-after creative talents from 11 countries. Echoing the line’s spirit in asking designers to push athletic innovation to its extreme, Nike called upon an array of street artists, designers and illustrators from around the world to splash their flying imaginations onto a T-shirt. By using a T-shirt as their creative canvas, they were to draw inspiration from Nike’s Air Max classic series. Through various mediums, including computer illustrations, sketches and ink splashes, etc., a creative pattern is formed vividly on a T-shirt, fully interpreting the essence of “Sport is Art.”

Nike Sportswear
7 Pak Sha Road
Causeway Bay
Hong Kong

Date: May 17, 2011  /  Views: 26  /  Author: Staff
Category: Style  /  Tags: Nike, Fashion, Nike sportswear