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A.P.C. creator Jean Touitou in a recent episode for the website Cool Hunting expounds on the difficulties of designing simple clothing. Showcasing pieces from as early as 1987, Touitou alludes to how A.P.C. has progressed from a simple clothing brand into an international staple through execution and no gimmicks. Touitou sheds light on his view of “simple” garments compared to designing outrageous pieces of clothing.