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In the wake of the heavy storms and powerful tornadoes that have just swept through the Southeastern region of the United States, CFDA award-winning designer Billy Reid has designed this limited edition T-shirt in an effort to contribute to the disaster relief initiatives. An Alabama resident himself, Reid pays homage to the small communities that were completely devastated during the storm by imprinting the T-shirts with the slogan “RISE” in hopes that the towns will one day rise up from their catastrophe. Available for both men and women, the T-shirt retails for $38 (with all profits going to benefit the Red Cross Tornado Disaster Relief Fund) and can be purchased online exclusively through Billy Reid or from any of his six national store locations.