3.1 Phillip Lim launch “Weavers,” a film showcasing the brand’s collection for Fall/Winter 2011. The 3.1 Phillip Lim man is a global citizen – elegantly masculine, he has a quiet strength. He is curious about the world and is on the move. Through striking composition of location, music and clothes, they make the everyday look extraordinary. Shooting in unexpected locations, from disused shopping malls and parking lots, the production team navigated around palm trees to make Palm Springs look like an anonymous urban city. Enjoy!