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SoLost: Billy Reid at Home in Alabama

Earning several accolades from various American fashion institutions, Billy Reid has remained humble and close to his roots despite being considered one of the biggest menswear designers in America. SoLost take a trip to Reid’s current base of operations in Florence, Alabama where the designer speaks about his setup as well as his reasoning behind setting up shop away from the hustle and bustle of traditional fashion hubs.


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