J.M. Weston x Kitsuné 2011 Spring/Summer Collection
When Kitsuné got its hands on J.M. Weston’s classics to create a new interpretation of them, the narrative drew on an imaginary American straight out of the Hamptons. It turns out that Masaya Kuroki and Gildas Loaëc, founders of the label, have a taste for the timeless “preppy” style and its use of luxurious materials to create meticulous detail. Steeped in the iconic images of the Hamptons seaside resort, the designer duo referred back to 1950s photos of American high society enjoying the simple pleasures of life, from boating parties to afternoons with friends. All of this is set against a background of simple, unpretentious chic.