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Bell & Ross becomes a benchmark in Haute Horlogerie and the exclusive world of professional users – both civilian and military – with watches that unequivocally respond to requirements of extreme conditions. In 2011, stamping the seal of its creative vision onto fine watchmaking, Bell & Ross is cladding the BR 01 with an innovative and high-performing material – high-tech ceramic. Ceramic serving innovation. This material is used in cutting-edge industries because it is both reliable and strong. In the world of aeronautics, and especially space, ceramic is prominently used in manufacturing parts subject to very high temperatures, acid attacks, corrosion and erosion. As a result, it is found in such products as thermal shields and aerospace rocket noses. The immaculate finishes of the BR 01 Ceramic mark the elegance of this model that had its origins in professional usage: the removable horn shaped lugs allow perfect machining and surface finishing, the case band is perfectly flat, the radii and edges are perfectly shaped – a delight for the eyes. The alligator strap also further enhances the elegance of this top-of-the-line model.