Oi Polloi “Pica-Post” Magazine
Pica-Post is a new, bi-annual publication that seeks to showcase the best clothing and footwear that UK retailer Oi Polloi have to offer. The zine acts as an extension of Oi Polloi’s popular online feature, Deck-Out, and adopts a similarly irreverent tone throughout. The inaugural edition collates a selection of outfits to suit various created characters and features a number of brands including both established OP labels such as Woolrich Woolen Mills, Nigel Cabourn and Yuketen alongside relatively new additions such as Double RL and Burkman Bros. Look out for illustrations which have been provided by regular OP collaborator Ben Lamb as well as essays entitled “Bufallo Bill & the Salford Sioux,” “Even God Wears Khaki” and “The Thrill of a Swastika Surfboard” which each explore the fashion contained within. Pica-Post is strictly limited to a short print run of 1000 copies, though those unable to obtain a copy can find a digital version here.