Nudie Jeans Backbone Collection

As the perfect compliment to dry denim, Nudie Jeans launches a new core program for tops. The concept is called Backbone and is a complete jersey campaign consisting of nine different fits, including a tank top, long- and short-sleeved T-shirts and a sweatshirt. In addition to the tops there are also two different fits on underwear; briefs and boxers. All products are made of organic cotton and produced in Europe. Each garment comes in recycled paper packaging, confirming the obvious idea that Nudie Jeans stands for simplicity and sustainability. Look for these in four colors: off-white, grey melange, indigo and black at selected stores come July 2011.

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