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British designer Kim Jones has been named the new style director of Louis Vuitton’s men’s ready-to-wear division, replacing Paul Helbers who held the position for five years. The news came this morning in the form of a tweet from Jones’s official Twitter account. Having been named “Menswear Designer of the Year” by the British Fashion Council back in 2006, Jones has since served as creative director for Alfred Dunhill menswear and accessories divisions and has also designed apparel and footwear in an ongoing collaboration with sportswear label Umbro. In his new role at Vuitton, Jones will be working closely with Marc Jacobs, who currently serves as the artistic director for the luxury label.