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Levi's x Water.org 2011 Water March

In association with Water.org, denim purveyor Levi’s helped celebrate World Water Day and the

In association with Water.org, denim purveyor Levi’s helped celebrate World Water Day and the launch of their new Levi’s Water/Less jeans with a Water March. The Water/Less jeans collection has aimed to cut down the use of water necessary in the denim finishing process. The march featured 100 water carriers who went on a three-mile trek through New York City as a symbolic move set against the walk many take globally each day. Levi’s donated $250,000 USD to Water.org as support to Water.org’s efforts to offer clean water globally.

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