All adidas Campaign Debuts “Civilization” by Justice
French electronica duo Justice are celebrating their comeback to the musical stage quite in style as their new single “Civilization” will serve as the soundtrack for the adidas campaign. The single will be released digitally worldwide on the 4th of April 2011 on Ed Banger Records / Because Music, following the launch of the new global “All adidas” campaign created by the band’s frequent collaborator Romain Gavras.
The campaign itself is set to launch March 16 and it is shaping up to become something really special. It is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever. It takes place throughout 2011 in a mix of environments from sport to music and lifestyle to fashion with different elements rolling out over the year. Hence the likes of Lionel Messi, B.o.B, Snoop Dogg, Ed Banger and Derrick Rose and many more were recruited. In order to check out the clips go to adidas’s YouTube-channel. A video rip which combines all the extracts of the song is located below. Enjoy!