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The multi-faceted design orientated brand Nooka team up with Karim Rashed on a new partnership that embodies “democratic design” and “universal language.” The first design out of the gates is dubbed “Yogurt” and features a design similar to the Nooka ZUB. Soft and flexible thanks to the polyurethane construction, the watch features digital hexagons to signify the hours and circles to display the minutes. There will be a total of six different “flavors”: blackberry, raspberry, blueberry, lime, plain (white) and non-fat (clear). Available through select Nooka retailers.