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Umbro Modern England Collection by Peter Saville

The Umbro Modern England Collection represents a new lifestyle initiative from one of England’s most storied sportswear brands. Long known for its affiliation with soccer and its sponsorship of the English National Team, Umbro brought on board Peter Saville to remix some of England’s icons. The St. George’s Cross sees itself applied in several colors alongside the trademark red as well as blue and green, two colors that are seen on England’s crest. All the color in unison help represent the diversity throughout England’s cultural and soccer landscape.

“Both
 the 
nation 
and
 the
 fans
 themselves 
are 
more 
diverse
 than 
ever 
before – whether
 that’s
 differences
 in 
politics, 
religion,
 ethnicity, 
fashions,
 music 
and art.
 The landscape 
of 
England
 has 
shifted 
dramatically 
over
 the 
past 
couple
 of
 decades 
and
 we 
are 
now 
one 
of
 the
 most
 culturally
 diverse
 nations
 in
 the
 world.
 Football
 is
 a
 language
 that
 everyone
 can
 relate
 to
 and
 the
 new
 England
 home
 kit
 provided
 the
 perfect
 canvas 
to 
reflect
 what
 England
 looks 
like 
today.
 The
 reality 
of 
modern
 England 
is
 expressed
 in
 this
 pattern
 as
 it
 reclaims
 the
 St
 George’s
 Cross
 to
 positively
 represent 
our 
contemporary 
society.”

The Umbro Modern England collection is available exclusively from Harvey Nichols. See www.umbro.com for more info.

Photography: HYPEBEAST

Date: Feb 24, 2011  /  Views: 1233  /  Author: Eugene Kan
Category: Style  /  Tags: Umbro, Fashion, Peter saville