Levi’s Fixie Bike
Levi’s look to several bike experts to help them create a fixed gear bike inspired by the brand’s very own denim detailing. Three different parties were involved in the building act including UNIK bikes, Belgium’s master in vintage restorations; Fixerati, a Brussels-based shop specialized rare bike parts; and Brother Cycles, a London-based entity known for their frames. Aside from a traditional approach to the hardware, other design elements include denim stitching, the use of arcuates, a denim saddle and a denim handlebar. The bike will be given away as part of a recently launched Facebook “Share and Win” game for Levi’s Europe participants.