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For Spring 2011, Converse has teamed up with Finnish label Marimekko to create a line of women’s shoes featuring the Helsinki-based design house’s brightly colored textile prints. Favored by some of history’s most stylish women, including Jackie Kennedy and Carrie Bradshaw, Marimekko has a timeless history that makes perfect sense for a sneaker collaboration with a brand like Converse. In this short film, Marimekko’s design manager Noora Niinikoski explains the story of how the two iconic brands came together on a project that recreates Converse’s classic silhouettes with Marimekko’s signature prints.