From March 1st through the 10th, two legendary fashion addresses – Chanel 31 rue Cambon and colette 213 rue Saint-Honoré – will be blending their creative talents to open an ephemeral boutique at 336-340 rue Saint-Honoré. Stretching over 200 m², the boutique is set in the industrial surroundings of a former garage turned into a giant living display space. This spontaneous installation will combine fashion, visual arts and musical performances resulting in a fun-fueled, creative mix-and-match by Chanel and colette with a rock ‘n’ roll vibe. The headlining creations from the Chanel 2011 spring summer collection will arouse curiosity when juxtaposed with a selection of pieces from young designers chosen by colette. Legendary Chanel bags and this season’s designs, including a Mademoiselle bag in the famous colette color, will be originally customized by various artists such as Kevin Lyons, Soledad, André, Fafi and SO-ME. Even more playful and unusual surprises await in the form of a collector’s doll by Karl Lagerfeld, bag charms, helmets and cameras.
Chanel and colette
336 – 340