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UNDFTD for Converse First String Collection China Launch Recap

Converse recently invited James Bond, Eddie Cruz and designer KB Lee of Undefeated to Shanghai for a special launch event marking the inaugural release of the Undefeated for Converse First String Collection into the Chinese market. The collection that has seen many stateside successes over its past few seasons will be given exclusive placement within the floorspace of JUICE Shanghai. In honor of the keystone expansion, both Converse and Undefeated hosted an in-store event at JUICE Shanghai this past Friday, December 9. The event featured sounds by internationally renowned music producer and DJ Yusuke Hama aka Hamacide. An impressive guest list was also in attendance including Converse First String Creative Director Ian Ginoza, JUICE founders Edison Chen and Kevin Poon as well as a collection of local designers, models and established photographers.

Source: Nike, Inc.

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